Smartwater was launching a new, reformulated alkaline water with a higher 9.5+pH, and wanted to get the word out to a premium, active lifestyle target. Our team came up with the “Elevate How You Hydrate” campaign, including an influencer-studded long form spot directed by Henry Schofield, and stunning lifestyle photography with Marcus Eriksson.
The Elevate How You Hydrate campaign ran for over a year, and also included brand new product photography, animated Times Square boards, social extensions and live events in NY and LA.
AWARDS
2024 Gold ADDY // Seattle
CREDITS
We had a large, talented team working across all of the different touchpoints on this campaign. Here are just a few of the key players:
Chief Creative Officer: Glen Scott
Creative Director: John Potter
ACD (Art): Shiva Majidi
Sr. Copywriter: Cody Turk