After nearly a decade apart, we reunited two icons: Smartwater and Jennifer Aniston – the duo that redefined the premium water category in the early 2000’s.
We also brought Jen back to billboards across the country with some new, iconic photography – including some subtle nods to the work of the past.
Things have changed a bit since the last time we worked with Jen. So naturally, we put her in black and captured her first content for Smartwater Alkaline, too.
CREDITS
Chief Creative Officer: Glen Scott
Group Creative Director: Rob Kleckner, Tiffani Harrow
Creative Director: John Potter, Julia Gramaglia
ACD: Jessica Iglesias