https://www.kylegracey.com/work daily 1.0 2025-07-22 https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491074784794-X80ZX9XJ3YBKUUETM1VU/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491074813638-GDUPZFM9TXIWPNKDZQAZ/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491082976011-4XAHSQU9T89FXFJA1FKU/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491083036984-07EFZ2MIB0NRQVHR353H/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491082959903-MBNQ8WFXAFMEIUHR7B80/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491082998936-BM3P1GUISCN0HINBHPKG/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491083439194-8L61WC6M481JZXDT3Z6O/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491083417026-FXIKOY83CU7ATGSX6DQM/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491085660808-FISLM02W9TUNIG21MOYU/image-asset.png Work https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526161735076-RC057QH3YP96LREG38ML/Dehydration+Effects Work - Dehydration Effects As you become dehydrated, your vision begins closing in, the audio gets distorted, and you can feel your heart racing through the use of a haptic vest. All of these symptoms are based on the real-life warning signs of extreme dehydration. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526168656147-R1H8F1A9O5SF9DFT6XIW/Beat+the+Blitz+Logo+Breakdown Work - The Logo The lettering is based on modern college football jerseys. The "B" is a nod to Peyton Manning, using his infamous number "18" to create it. Gatorade's lightning bolt finds its way into the logo via the negative space between the "T" and the "Z". https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526161325222-R0O3PJJAUBEC8WWRUL5K/Peyton+Manning+Volumetric+Capture Work - Peyton Manning Super Bowl winning quarterback Peyton Manning guides you through the game and educate you on dehydration. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526160880594-TAGM5WH7SNZP3QJD44WU/Beat+the+Blitz+VR+Football+Helmet Work The First Ever Room-Scale Capable VR Football Helmet On top of seeing through the concept and design of the game, I got to design and help build a handfull of these VR football helmet. The helmets are traveling the country to our experiential activations. On top of putting players in the mindset of 'gearing up' for a football game, the helmets provided the perfect instagram-able photo op. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526170395360-76BX7PQEJU0V8D03G4V0/Beat+the+Blitz+Camps Work - Elite Football Camps We also brought the game to the athletes who needed it most. Through the heat of the summer, Beat the Blitz popped up at elite football camps around North America. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526163011965-T5JVPQ9NPMS0INI20MM3/BTB+-+Volumetric+Capture.jpg Work The First Published Game to feature Volumetric Capture We flew out to Seattle and captured Peyton Manning on the Holostage in Microsoft's Mixed Reality Capture Studios. Microsoft had been using this technology to create holograms for their AR Hololens project, but no one had ever utilized the tech to use in a VR game. The result of volumetric capture is a model of Peyton Manning that you can move around and see from any angle. It feels like he's actually standing there in the room with you. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526161767055-8B27ABJKGIZ9EWV3B1YI/Inside+the+Body Work - Inside the Body Peyton takes you inside the body and teaches you why the effects of dehydration can effect your real on-field performance. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526161285027-10FDIGAF6PWGFYQFIAS7/1+-+Gameplay+1.png Work - Gameplay True-to-life throwing mechanics let you feel how dehydration effects your in-game performance. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526168754044-7LZOK4IZ4ENV4R1AI6P7/image-asset.png Work - The Cover Art The cover artwork is crucial when battling for attention in game stores. Using Gatorade's iconic orange, I created a border that doubles as way to fake depth and make the hand and the Blitzer Bot feel like they're coming out of the screen. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526169831566-8MI57D09OYEASDPAU3XB/SXSW+Beat+the+Blitz Work - SXSW & Big Events We brought Beat the Blitz to big events around the country. From SXSW, where it was the centerpiece of Gatorade's Innovation House, to the NFL combine, where football fans of all ages got to try it out. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526162368633-T6VOKTV88NQ71YYHDIRS/image-asset.png Work - Blitzer Bots Huge "Blitzer Bots" come at you from all directions. You have to strap on the headset to see how intimidating these things are in the game. https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1526162643043-UVHFXEGNLA1WI7MZ3JOK/image-asset.png Work - Achievements Achievements were built into the game, and they kept players coming back time and time-again. 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https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491077043397-B9BTBYTH9F5XN44AMM65/image-asset.jpeg BP – Pumped at the Pump https://images.squarespace-cdn.com/content/v1/58dfe8f6be65941eab0695c9/1491076876856-SZWD0BJAFV5YJ1MSL8L1/bp-pumped2.jpg BP – Pumped at the Pump