I was lucky enough to lead a talented creative team on one of my first large projects for Gatorade. Through a breakthrough Spotify study, we uncovered five unique attributes within songs that drive an athlete's training. We then designed and built the first ever workout app, backed by science and customized to your type of workout and music preferences. Finally we set a successful awareness campaign in motion bring athletes in.
The results: Over 60k playlists generated (5x higher than Spotify benchmarks), over 23,000 hours of listening time (2x Spotify benchmarks), and measurable brand lift across our KPIs, all within the first couple months.