On Every Device and Counting
The Problem
How can we show people that Netflix instant streaming is already on basically every device?
The Solution
We created Netflix Labs: A new division of Netflix devoted to coming up with new technology to stream to. Unfortunately for Aaron, Netflix is already on every device, which makes this task is a little harder than expected.
Partners: Patrick Seidel
Social By Nature - A social network for animals, made possible by Motorola.
The Problem
What can we do in the next five years to help the environment, and how can we let people know?
The Solution
Our product design team came up with Motorola devices to help professionals protect wildlife. We took the data from these devices, and spun it into something totally new: A social network for animals!
Partners: Rebecca Frick, & Bruna Camargo
A campaign to help you get the maximum enjoyment out of your Popcorn, Indiana
The Problem
Popcorn, Indiana wanted to know: How can we make our products synonymous with insanely delicious snacking?
The Solution
We came up with a campaign full of tips to help you get the maximum enjoyment out of your Popcorn, Indiana, while re-enforcing how awesome their snack truly is.
Partner: Pat Seidel
Sharpie allows you to be heard on a massive scale.
The Problem
How can we show that Sharpie is more than just being permanent?
The Solution
Sharpie is bold. It allows your message to be heard loud and clear. I took over popular downtown locations and let people draw at a massive scale, by projecting on walls. People use an iPhone app or the microsite to interact.
Let Pandora Radio be your Stairway to Heaven
The Problem
How can we introduce people that only really listen to public, FM radio to give Pandora a shot?
The Solution
To reach the hardcore music lovers that Pandora seeks, album artwork and lyrics inspired these print ads that call for people to leave FM radio, and try out Pandora.
Dr. Pepper's 23 flavors are the worlds most closely guarded secret, and they're stored at a location known as "Area 23"
The Problem
While Dr. Pepper has a very unique taste, they have trouble standing out among all of the other soft drinks
The Solution
The Area 23 campaign focuses on the unique fact that Dr. Pepper has 23 flavors inside, yet no one actually knows what those flavors are. Consumers dive head on into a huge conspiracy theory about the location of Dr. Pepper's 23 flavors, finding clues along the way.
Steelcase chairs promote collaboration throughout the workplace.
The Problem
How can we show that Steelcase chairs are designed specifically to promote collaboration in the workplace? This is something the competitors don't have.
The Solution
What better way to show collaboration than teamwork? Every member of your workforce is a team member and they deserve the best quality products.