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	<title>Kyle Gracey&#039;s Blog</title>
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		<title>New Project: Adnomaly.tv</title>
		<link>http://www.kylegracey.com/blog/?p=83</link>
		<comments>http://www.kylegracey.com/blog/?p=83#comments</comments>
		<pubDate>Wed, 15 Feb 2012 20:33:13 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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Things have been rolling along in Chicago. The career is underway, and it was time to try something new&#8230; If you know me, I&#8217;m a big (BIG) fan of &#60;a href=&#8221;http://www.devour.com&#8221;&#62;devour.com&#60;/a&#62;, which got me thinking&#8230; why is there nothing like &#8230; <a href="http://www.kylegracey.com/blog/?p=83">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Things have been rolling along in Chicago. The career is underway, and it was time to try something new&#8230;</p>
<p><a href="http://www.adnomaly.tv"><img class="alignnone size-full wp-image-84" title="Adnomaly.tv" src="http://www.kylegracey.com/blog/wp-content/uploads/2012/02/adnomaly-screenshot.jpg" alt="" width="600" height="310" /></a></p>
<p>If you know me, I&#8217;m a big (BIG) fan of &lt;a href=&#8221;http://www.devour.com&#8221;&gt;devour.com&lt;/a&gt;, which got me thinking&#8230; why is there nothing like this for the ad world? There are bazillions of ad sites full of annoying opinions, drawn out blog posts and pages of comments. Why isn&#8217;t there a simple site that posts the best commercials, with no BS?</p>
<p>A couple weeks and a few outsourced hours to a Sri Lankan-friend later and <a href="http://www.adnomaly.tv" target="_blank">Adnomaly.tv</a> was born. The response so far has been good and it will be fun to grow the site over the next month or two to see where we get.</p>
<p>Check it out and let me know what you think!</p>
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		<title>Ad Agency Bloodline</title>
		<link>http://www.kylegracey.com/blog/?p=80</link>
		<comments>http://www.kylegracey.com/blog/?p=80#comments</comments>
		<pubDate>Wed, 18 May 2011 18:20:10 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article Highlights]]></category>
		<category><![CDATA[Design]]></category>

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A cool post I found via @barbariangroup. Amazingly well done infographic about the bloodlines of virtually every advertising agency around. via vitamintalent.com]]></description>
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<p>A cool post I found via <a title="@barbariangroup" href="http://twitter.com/barbariangroup" target="_blank">@barbariangroup</a>. Amazingly well done infographic about the bloodlines of virtually every advertising agency around.</p>
<p><a href="http://vitamintalent.com/vitabites/post.htm?id=e3fed1e2-ade3-463c-9337-0faeceed5107"><img class="alignnone size-full wp-image-82" title="The Ad Agency Bloodline" src="http://www.kylegracey.com/blog/wp-content/uploads/2011/05/The-Ad-Agency-Bloodline.jpeg" alt="The Ad Agency Bloodline" width="539" height="390" /></a></p>
<p><em>via <a href="http://vitamintalent.com/vitabites/post.htm?id=e3fed1e2-ade3-463c-9337-0faeceed5107" target="_blank">vitamintalent.com</a></em></p>
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		<title>New Fully Editable Facebook PSD Template!</title>
		<link>http://www.kylegracey.com/blog/?p=66</link>
		<comments>http://www.kylegracey.com/blog/?p=66#comments</comments>
		<pubDate>Sat, 14 May 2011 18:56:57 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[Templates]]></category>

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Last June I put up a Facebook PSD template for designers and art directors. Turns out I wasn&#8217;t the only one with a need for a fully editable Facebook PSD template. Anyways, Facebook has changed the layout a little bit &#8230; <a href="http://www.kylegracey.com/blog/?p=66">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Last June I put up a Facebook PSD template for designers and art directors. Turns out I wasn&#8217;t the only one with a need for a fully editable Facebook PSD template.</p>
<p>Anyways, Facebook has changed the layout a little bit lately. I had a bit of free time so I created an updated (all new) PSD template to download. Download and enjoy it!</p>
<p><a href="http://www.kylegracey.com/files/facebookpsd.zip"><img class="alignnone size-full wp-image-68" title="Click to Download Facebook PSD Template" src="http://www.kylegracey.com/blog/wp-content/uploads/2011/05/downloadfb1.jpg" alt="Click to Download Facebook PSD Template" width="500" height="378" /></a></p>
<p>The new template features fully editable text on everything from the Ads to the search bar. I also included every major type of wall post: Text, Youtube Video, Wall Photos, Picture Uploads and even an editable poll.<br />
<span id="more-66"></span></p>
<p><img class="alignnone size-full wp-image-74" title="Editable Page Navigation" src="http://www.kylegracey.com/blog/wp-content/uploads/2011/05/1.png" alt="Editable Page Navigation" width="279" height="483" /></p>
<p><img class="alignnone size-full wp-image-75" title="Editable Poll" src="http://www.kylegracey.com/blog/wp-content/uploads/2011/05/2.png" alt="Editable Poll" width="476" height="257" /></p>
<p><img class="alignnone size-full wp-image-76" title="Facebook Ads" src="http://www.kylegracey.com/blog/wp-content/uploads/2011/05/3.png" alt="Facebook Ads" width="270" height="212" /></p>
<p><img class="alignnone size-full wp-image-78" title="Guidelines" src="http://www.kylegracey.com/blog/wp-content/uploads/2011/05/5.png" alt="Guidelines" width="402" height="410" /></p>
<p>Everything is easily moveable and editable with guidelines as well. Enjoy!</p>
<p><a href="http://www.kylegracey.com/files/facebookpsd.zip">Download Here</a></p>
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		<slash:comments>4</slash:comments>
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		<title>KyleGracey.com V5 is Up and Running!</title>
		<link>http://www.kylegracey.com/blog/?p=65</link>
		<comments>http://www.kylegracey.com/blog/?p=65#comments</comments>
		<pubDate>Wed, 13 Apr 2011 15:41:35 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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This time: More focused. More work. More awesome. Its been a little while since the last update and it was about time to get the new work online. Hope you enjoy it! (There will be some tweaks soon including a &#8230; <a href="http://www.kylegracey.com/blog/?p=65">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>This time: More focused. More work. More awesome. </p>
<p>Its been a little while since the last update and it was about time to get the new work online. Hope you enjoy it! (There will be some tweaks soon including a mobile version)</p>
]]></content:encoded>
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		<title>Some Recent Awards!</title>
		<link>http://www.kylegracey.com/blog/?p=61</link>
		<comments>http://www.kylegracey.com/blog/?p=61#comments</comments>
		<pubDate>Tue, 12 Apr 2011 15:36:38 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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I&#8217;m pumped to share that I&#8217;ve won a few advertising awards over the past semester from ADC, The ADDY&#8217;s and the Dshow! Patrick Seidel and I were named ArtDirectorsClub National Merit winners for the Popcorn, Indiana: Tips for your Maximum &#8230; <a href="http://www.kylegracey.com/blog/?p=61">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>I&#8217;m pumped to share that I&#8217;ve won a few advertising awards over the past semester from ADC, The ADDY&#8217;s and the Dshow!</p>
<p><img src="http://www.kylegracey.com/blog/wp-content/uploads/2011/04/adcaward.png" alt="ADC National Merit" title="ADC National Merit" width="378" height="122" class="alignnone size-full wp-image-62" /><br />
<a href="http://www.pseidel.com/" target="_blank">Patrick Seidel</a> and I were named <a href="http://www.adcglobal.org/">ArtDirectorsClub</a> National Merit winners for the <a href="http://www.kylegracey.com/popcornindiana.html">Popcorn, Indiana: Tips for your Maximum Enjoyment</a> Campaign.</p>
<p><img src="http://www.kylegracey.com/blog/wp-content/uploads/2011/04/addyawards.png" alt="" title="AAF-Addy Awards" width="506" height="245" class="alignnone size-full wp-image-63" /><br />
At the <a href="http://www.aaf.org/default.asp?id=27">AAF-ADDY awards</a>, Sharpie: Drawing in Public took home the first student gold for best in show. The second student gold was for my work on Motorola Exist: Social by Nature, along with my teammates: <a href="http://www.rebeccajeanfrick.com" target="_blank">Rebecca Frick</a> and <a href="http://www.brunacamargo.com" target="_blank">Bruna Camargo</a>.</p>
<p><img src="http://www.kylegracey.com/blog/wp-content/uploads/2011/04/dshowawards.png" alt="" title="The D Show Awards" width="540" height="218" class="alignnone size-full wp-image-64" /><br />
I also talked about <a href="http://www.kylegracey.com/blog/?p=52">going to the D show</a> this past winter, but I never posted up the results. I ended up walking away with two &#8216;Student Best of Show&#8217; awards: One for Innovative media with the Sharpie: Drawing in Public Campaign, and one for Craft/Special Effects with <a href="http://www.kylegracey.com/blog/?p=22">Car Jumping</a>.</p>
<p>Overall, I am honored to walk away with five new awards this semester. Congrats to my teammates and classmates who also had a great final semester!</p>
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		<title>2011 Demo Reel</title>
		<link>http://www.kylegracey.com/blog/?p=60</link>
		<comments>http://www.kylegracey.com/blog/?p=60#comments</comments>
		<pubDate>Fri, 08 Apr 2011 15:01:19 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Videos]]></category>

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I&#8217;m getting the new portfolio together and ready to launch. In the mean time, I just finished up my 2011 Showreel and added some new campaigns (Popcorn, Indiana and Motorola Exist) and also through in some stuff I&#8217;ve never shown &#8230; <a href="http://www.kylegracey.com/blog/?p=60">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>I&#8217;m getting the new portfolio together and ready to launch. In the mean time, I just finished up my 2011 Showreel and added some new campaigns (Popcorn, Indiana and Motorola Exist) and also through in some stuff I&#8217;ve never shown before! Check it out.</p>
<p><iframe src="http://player.vimeo.com/video/22266193?title=0&amp;byline=0&amp;portrait=0&amp;color=6eb1f6" width="820" height="461" frameborder="0"></iframe></p>
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		<title>10 Sites to make you a Better Designer</title>
		<link>http://www.kylegracey.com/blog/?p=57</link>
		<comments>http://www.kylegracey.com/blog/?p=57#comments</comments>
		<pubDate>Thu, 14 Oct 2010 21:11:31 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[Development]]></category>

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&#8211;Inspiration&#8211; The CSS Awards Think the FWA for web standards/for the rest of us. The CSS awards is a gallery of some of the best all around websites out there. They take all categories into account, from Design, to UX &#8230; <a href="http://www.kylegracey.com/blog/?p=57">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p><strong>&#8211;Inspiration&#8211;</strong></p>
<p><strong>The CSS Awards </strong></p>
<p><strong> </strong> <a href="http://www.thecssawards.com"><img class="alignnone size-full wp-image-58" title="The CSS Awards" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/The-CSS-Awards.jpg" alt="" /></a></p>
<p>Think the FWA for web standards/for the rest of us. The CSS awards is a gallery of some of the best all around websites out there. They take all categories into account, from Design, to UX and coding, and then rate them. It is a great source for Inspiration as well as checking out up and coming trends.<br />
<span id="more-57"></span></p>
<p><strong>The FWA</strong></p>
<p><strong> </strong> <a href="http://www.thefwa.com"><img class="alignnone size-full wp-image-59" title="The FWA" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/The-FWA.jpg" alt="" /></a></p>
<p>Speaking of the FWA, it is also a great place to pull some inspiration. Another daily gallery of premier websites on the web. It is mostly dominated by flash websites though. Cool stuff on here nonetheless.</p>
<p><strong>Inspiration Feed</strong></p>
<p><strong> </strong> <a href="http://inspirationfeed.com/"><img class="alignnone size-full wp-image-60" title="Inspiration Feed" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Inspiration-Feed.jpg" alt="" /></a></p>
<p>A site dedicated to giving you inspiration. Updated on a very regular basis with a lot of &#8220;Top #&#8221; lists. A great resource for logo design inspiration as well.</p>
<p><strong>&#8211;Design Blogs&#8211;</strong></p>
<p><strong>Smashing Magazine</strong></p>
<p><strong> </strong> <strong><a href="http://www.smashingmagazine.com"><img class="alignnone size-full wp-image-61" title="Smashing Magazine" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Smashing-Magazine.jpg" alt="" /></a></strong></p>
<p>Probably the best design blog of them all. Smashing Magazine always has in depth, interesting articles on all aspects of web design and development. They also have <a href="http://twitter.com/#!/SMASHINGMAG" target="_blank">one of the best twitter feeds</a> around! Absolutely worth a follow.</p>
<p><strong>Six Revisions</strong></p>
<p><a href="http://www.sixrevisions.com"><img class="alignnone size-full wp-image-62" title="Six Revisions" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Six-Revisions.jpg" alt="" /></a></p>
<p>This blog leans more towards development than design. Updated frequently and it has a lot of great articles for breaking into new web languages.</p>
<p><strong>The Design Cubicle</strong></p>
<p><a href="http://www.thedesigncubicle.com/"><img class="alignnone size-full wp-image-63" title="The Design Cubicle" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/The-Design-Cubicle.jpg" alt="" /></a></p>
<p>Brian Hoff is a brilliant mind when it comes to anything design. The design cubicle may not update with new articles every day, but you can bet the articles are in depth and very thought out.</p>
<p><strong>Web Designer Depot</strong></p>
<p><a href="http://www.webdesignerdepot.com/"><img class="alignnone size-full wp-image-64" title="Web Designer Depot" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Web-Designer-Depot.jpg" alt="" /></a></p>
<p>Another very popular web design blog with a huge following of it&#8217;s own. Great articles and frequent updates.</p>
<p>Astheria</p>
<p><a href="http://astheria.com/"><img class="alignnone size-full wp-image-67" title="Astheria" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Astheria.jpg" alt="" /></a></p>
<p>Kyle Meyer&#8217;s personal blog with some great, in depth design case studies and articles.</p>
<p><strong>&#8211;Tutorials, Templates and Other Sites&#8211;</strong></p>
<p><strong>Computer Arts</strong></p>
<p><strong><a href="http://www.computerarts.co.uk/"><img class="alignnone size-full wp-image-65" title="Computer Arts" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Computer-Arts.jpg" alt="" /></a></strong></p>
<p>A UK based magazine with a HUGE database of tutorials on almost any design software you can imagine. Computer Arts is also an amazing magazine in print form if you can find it here in the US.</p>
<p>TutorialZine</p>
<p><a href="http://tutorialzine.com/"><img class="alignnone size-full wp-image-66" title="Tutorialzine" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Tutorialzine.jpg" alt="" /></a></p>
<p>Web development tutorials, resources, and articles.</p>
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		<title>Going to the D Show!</title>
		<link>http://www.kylegracey.com/blog/?p=52</link>
		<comments>http://www.kylegracey.com/blog/?p=52#comments</comments>
		<pubDate>Mon, 11 Oct 2010 04:16:13 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>

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I&#8217;m honored to say that I&#8217;ve been nominated in 3 categories for the 2010 D Show, Detroit&#8217;s premier advertising awards show! The first nomination is for the Dr Pepper&#8217;s Area 23 Campaign, and is in the Integrated Branding Campaign category. The &#8230; <a href="http://www.kylegracey.com/blog/?p=52">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>I&#8217;m honored to say that I&#8217;ve been nominated in 3 categories for the 2010 D Show, Detroit&#8217;s premier advertising awards show!</p>
<p><a href="http://thedshow.org"><img class="alignnone size-full wp-image-54" title="The 2010 D Show" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/10/Screen-shot-2010-10-11-at-12.14.56-AM.png" alt="" /></a></p>
<p>The first nomination is for the Dr Pepper&#8217;s <a href="http://www.kylegracey.com/portfolio/#area23wrapper">Area 23 Campaign</a>, and is in the Integrated Branding Campaign category. The second, the Sharpie <a href="http://www.kylegracey.com/portfolio/#sharpiewrapper">&#8220;Be Heard&#8221; Campaign</a> for Innovative Marketing Communications. Finally, <a href="http://www.youtube.com/watch?v=XzveAwjzJ6k" target="_blank">Car Jumping</a> for Video/Special Effects. Wish me luck!<br />
<span id="more-52"></span></p>
<p>I&#8217;ve also been brought on by <a href="http://www.doner.com" target="_blank">Doner Advertising</a> here in Detroit as a new creative intern for the Fall. I&#8217;ll be working there as well as finishing up school.</p>
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		<title>The Advertising Game Layer</title>
		<link>http://www.kylegracey.com/blog/?p=48</link>
		<comments>http://www.kylegracey.com/blog/?p=48#comments</comments>
		<pubDate>Mon, 23 Aug 2010 17:14:00 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Interactive]]></category>

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Seth Priebatsch&#8217;s TED talk on &#8216;The Game Layer&#8217; was just released. Could this game layer the answer for interactive advertising looking forward? Priebatsch makes an important distinction between the Social Layer — owned by Facebook and built by many over &#8230; <a href="http://www.kylegracey.com/blog/?p=48">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Seth Priebatsch&#8217;s TED talk on &#8216;The Game Layer&#8217; was just released. Could this game layer the answer for interactive advertising looking forward?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/SethPriebatsch_2010X-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethPriebatsch-2010X.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=936&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=seth_priebatsch_the_game_layer_on_top_of_the_world;year=2010;theme=tales_of_invention;theme=what_s_next_in_tech;theme=ted_under_30;theme=the_creative_spark;theme=the_rise_of_collaboration;event=TEDxBoston+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" allowfullscreen="true" allowscriptaccess="always" wmode="transparent" bgcolor="#ffffff" flashvars="vu=http://video.ted.com/talks/dynamic/SethPriebatsch_2010X-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SethPriebatsch-2010X.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=936&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=seth_priebatsch_the_game_layer_on_top_of_the_world;year=2010;theme=tales_of_invention;theme=what_s_next_in_tech;theme=ted_under_30;theme=the_creative_spark;theme=the_rise_of_collaboration;event=TEDxBoston+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed></object><br />
<span id="more-48"></span><br />
Priebatsch makes an important distinction between the Social Layer — owned by Facebook and built by many over the past decade — and the Game Layer, which will be built over the next decade.</p>
<p>It seems that every brand is obsessed with being social, and ruthlessly hurling themselves into the Twitter and Facebook echo-chamber by any means possible. Now we already know that throwing yourself into social media without a plan is a recipe for failure, but maybe social media isn&#8217;t the answer at all. If Priebatsch&#8217;s right, maybe social media is no more than just the plumbing.</p>
<p>The game layer is still very much in its infancy, but Priebatsch is absolutely right when he explains the power behind it. Simply look at the growth on the location gaming platforms Foursquare and Gowalla, where there is rarely any real reason for &#8220;checking in&#8221; besides getting virtual badges and items that hold no monetary value whatsoever. Or take the Farmville example from his video, where they could change the world by simply tweaking how long it takes before the virtual crops wilt.</p>
<p><a href="http://www.kylegracey.com/wp/wp-content/uploads/2010/08/gowallafoursquareiphone.jpeg"><img class="size-full wp-image-49 alignnone" title="Foursquare and Gowalla" src="http://www.kylegracey.com/blog/wp-content/uploads/2010/08/gowallafoursquareiphone.jpeg" alt="" /></a></p>
<p>We&#8217;ve seen new companies emerge that seem to have a grip on the game layer, and of course we&#8217;ve seen brands leech on to them with unoriginal and uninspired ideas just to say &#8220;Hi. We&#8217;re here too&#8221;, but I don&#8217;t believe that any brand has successfully leveraged this concept and truly influenced their target consumers. I&#8217;m a big believer that when it happens, the interactive world will sit up and take notice, and that the first brand(s) to do it will have major success.</p>
<p>So the question is, how can brands and advertisers harness the influence of the game layer, and why hasn&#8217;t anyone done it yet?</p>
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		<title>The Perfect Web Design App</title>
		<link>http://www.kylegracey.com/blog/?p=46</link>
		<comments>http://www.kylegracey.com/blog/?p=46#comments</comments>
		<pubDate>Wed, 28 Jul 2010 22:48:45 +0000</pubDate>
		<dc:creator>Kyle Gracey</dc:creator>
				<category><![CDATA[Article Highlights]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Development]]></category>

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Jason Santa Maria is calling for a new application that focuses on web design. While the web is a very young medium, especially when compared to print and television, it has been around long enough (and isn&#8217;t leaving any time &#8230; <a href="http://www.kylegracey.com/blog/?p=46">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p><a href="http://jasonsantamaria.com/articles/a-real-web-design-application/">Jason Santa Maria</a> is calling for a new application that focuses on web design. While the web is a very young medium, especially when compared to print and television, it has been around long enough (and isn&#8217;t leaving any time soon) that a dedicated app is much needed.</p>
<p>If you think about it Cascading Style Sheets have been around now since 1996, and heavily adopted by around 2000. Web design has made amazing strides forward and continues to do so every day. Yet we&#8217;re still designing in applications originally intended for photo editing, print, or illustration work. It&#8217;s time for a new application to emerge, and I truly believe the first ones to do it well will be rewarded heavily.</p>
<p>In his <a href="http://jasonsantamaria.com/articles/a-real-web-design-application/">article</a>, Jason Proposes a few simple ideas that are completely do-able by todays standards.<span id="more-46"></span> These ideas include:</p>
<ul>
<li><strong>Grids</strong> &#8211; One of most important features of web design today. But grids in web design differ from grids in print or anywhere else. A web design grid needs to be fluid, and needs to adjust with elements that may expand or contract for example. Not to mention different page states, and different pages in general.</li>
<li><strong>CSS Type Styling</strong> &#8211; We&#8217;ve all run into it, we get a page laid out in Photoshop, then decide the links don&#8217;t look quite right. We then have to go back and change each individual link by hand, then repeat the process if it still isn&#8217;t right. An InDesign Character and Paragraph Style type of tool that allows us to set the h1-h6, links, strong tags, etc would save tons of time.</li>
<li><strong>Font Stacks </strong>- Similar to type styling, being able to set font stacks, and cycle through them to see how the page looks on different OS&#8217;s and screens would be great.</li>
<li><strong>Fluid Design</strong> &#8211; Browsers aren&#8217;t static. Being able to set basic rules such as a centered layout with a dynamic background, that would adjust to window size could help a lot in the design process.</li>
</ul>
<p>This is just a quick summary of a couple of ideas Jason proposes. Head on over to his blog to <a href="http://jasonsantamaria.com/articles/a-real-web-design-application/">read the full article</a>. With the large amount of designer/developer hybrids out there, an application like this could truly be a game changer, and help raise the standard for web design.</p>
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